Villa Modification Project 2017 - American University of Sharjah, United Arab Emirates


AUS makes sustainability a priority for building work

Blue Building technology adopted at AUS energy and water savings at 80 %

Modification works are being carried out on the first four villas built at the American University of Sharjah (AUS) in 1997 using Blue Building technology – creating up to 80 percent savings in water and energy consumption each year.

The Blue Building Concept combines the most up-to-date building techniques with groundbreaking advances in sustainable construction. It represents the culmination of 30 years’ of research and development into environmentally friendly and sustainable technologies.  The result are buildings that not only promote a cleaner and safer future for the planet but are also bespoke and design-led that can be produced at low cost and in short timeframes.

“AUS has decided to adopt the unique Blue Building technology to achieve a sustainable environment, featuring eco‐friendly design while minimizing the CO2 balance,” said AUS Chancellor Dr. Björn Kjerfve. “This building concept, using environmentally friendly materials and systems that reduce energy consumption by up to 80%, will revolutionize the building industry in the UAE and lead the way to a healthier living environment at affordable prices,” he added.

Together with a local construction company, the project officially started on July 20, 2017. The completion date is estimated for November 2017. Key elements of the modified housing units will include:

60-80 % energy saving
99.9 % reduction of indoor dust particles
50-60 % constant humidity
110 % more internal light intensity indoor
110 % more UV light indoor
99 % reduction of odor
90 % less energy output for hot water supply

The implemented cooling system in the project is a reversible heating–cooling system, which operates completely silently, with temperatures adjustable in every room. Because of specially developed walls and windows, temperature swings and noise levels due to outside conditions are minimized.

The Environmentalist, Chief Executive Officer of Blue Building Holding says:
“The Blue ‘Positivism’ philosophy is based on supporting the environment through renewable energy.  Our designs are founded on scientific studies, ensuring that the buildings we create are fit for purpose and will allow for water and energy savings in the long-term. I am excited by the precedent being set by this project and look forward to additional projects where this philosophy can be further applied”.


Original Article on the website of the American University of Sharjah can be found here.



ADAGE 2018 - The Environmentalist



Quod sumus hoc eritis

Just as we are – so you will be


A philosophy that has inspired me in the last few days to reflect. Some interpret the dialogue between the dead and the living; However, I prefer to interpret the Knowledge.


What did we decide for:


For white or for black?

Are we swimming with or against the current?

Should we present negative events in a positive way?

Are we committed to the truth and do we convey it through reason?


Just as we teach our children to live, so they will be later.


2016 was the most polluting year since human history. Officially, air pollution deaths increased to 9.6 million deaths, with economic losses of $ 5.6 trillion (representing 6.2% of global economic turnover). The environment has been dramatically destroyed and the vast majority of people do not even acknowledge it. "I do not want to know, or I cannot change anything anyway" are the most common answers. How was 2017 and how will 2018 be...


This year I have been able to experience many positive events and supports. Thus, a light could be kindled, with the hope that it spread the motto “Just as we are – so you will be” – a lasting positive change on our children.


Previous years' Adages


Adage 2013
Adage 2013
Adage 2017
Adage 2017
Adage 2014
Adage 2014
Adage 2015
Adage 2015
Adage 2016
Adage 2016


Previous years' Adages can be downloaed on the 'DOWNLOADS' page of this website.


How can we change the Environment for a better Future?


Blue is Life and Life is More
Blue is Life and Life is More

Perhaps not the easiest question to answer in a world where traditionally governments and commercial organizations of all sizes, may have behaved in a way which put power, profit and self-interest much higher on their agendas than environment issues. Where the individual concerned for the future of the environment, finds it hard for their voice to be heard while those with the technological ambition and ability struggle for support of their program and ideas.


However …

The situation is changing and those involved that have been an impediment to progress are very slowly beginning to realize the imperative need of environmental sustainability. But the progress is still not fast enough and much more must be done. Together we must create an environment in which knowledge, technological skills and power to apply these can be rapidly and harmoniously integrated.


If we want to reach our target, we have to swim against the current. If we are determined to so, we shall be able to change the environment in a sustainable and most positive way.  Actions must speak louder than words.


How …

Change has already begun; it is the aim and purpose of The Blue Building Foundation. It cannot address all environmental issues, but is based on the firm footings of the Blue Building Concept ,that seeks to promote action: a world of energy efficiency and environmental protection by uniting disparate knowledge and initiatives to create a cohesive force for positive change in the construction sector. Independent and in close cooperation with the respective governments, companies and the general population, neutral with the focus to find the right solutions, the Blue Building Foundation is changing the environment in the best possible way.         



Your role...

The Blue Building Foundation needs you, whether as an individual or organization. Your ideas, technology, knowledge, position and power to influence are needed to spearhead positive change. The Blue Building Foundation needs you and those you know, who share your views to become users and to show how your expertise can influence a movement that makes a major difference. Together we can become a force for good that reinvents the built environment, building a sustainable future for everyone.



“From tiny acorns mighty oaks do grow"  -  Act now to help us grow this seed!




The Environmentalist and the Blue Building Foundation Team, - reinventing the Built Environment